Our world is more connected than ever. Thanks to the advancement of internet technologies. In a day, everything around us is made up of technology, from home appliances to transportation and communication tools.
The newest trend that came out in recent years is video. Since the year 2014, video content has been trending in social media. Some people even prefer using this new tech for shopping and banking.
Even companies have started noticing that most of their customers are using this medium to get information about the products and services they offer. Moreover, it’s a great way to boost sales and increase brand awareness.
What is Video Marketing?
Video marketing is the art and science of attracting, engaging, and delighting customers on video channels like Facebook, Instagram, Twitter, etc.
The main idea is to produce videos for your social media content with a specific goal. It can be a product review or sales promotion. They serve as a way to get more people aware of your product or service.
Moreover, the target audience of social media videos is younger because they spend more time on Youtube, Facebook, Instagram. It’s important to understand what they need and how you can give something valuable in return.
What Makes a Good Video Marketing Campaign?
Not all social videos can make a good marketing campaign. If you want your video marketing campaign to be successful, you’ll need to check the following things:
Make sure that your video will lead to a conversation. Talk to the audience and ask for feedback or answer their questions. A good example is the Q&A style of videos. It helps create a certain bond between you and consumers while initiating a conversion at the same time.
Address Target Audience
When you create a video marketing campaign, ask yourself, who’s it for? That’s your target audience. So, make sure the video campaign will address the needs of your audience.
Video with a Message
Don’t only create videos to promote your brand or products. Make sure that every video has a particular purpose. It can be educational, motivational, inspirational clips, etc.
Examples of Success Social Video Campaigns in 2021
This section will look at the examples of the best social video marketing campaigns that have shown incredible success in 2021. That’s because they address a specific problem and how to solve it. At the same time, they address the right target audience and keep them engaged.
Reebok 25,915 Days
Reebok has had a good presence on social media for years now. Thanks to the many video marketing campaigns they continue to create to promote their sports products.
As a result, the company has incredibly increased its customer base and sales. Lately, Reebok is giving Nike a cut-throating competition.
Reebok 25,915 Days is one of the most successful video campaigns in the social marketing industry. The campaign serves as an inspiration for the years to come.
It’s about how people live their life every day and how they’ve made changes to achieve their goals. It also shows you how to shape your future by staying fit with a good fitness program and exercises.
Coca-Cola: The Last Customer
This is an inspiring video that takes you on a journey on how Coca-Cola serves customers worldwide. The company wanted to show its customers how it values their relationship and wants to be there for them when they need it most. They’re helping people in times of crises, natural disasters, celebrations, etc.
Slack: So Yeah, We Tried Slack
Slack is a team communication tool that brings all your workplace conversations together in one place.
So Yeah, We Tried Slack is a very entertaining video. It shows you how Slack has helped several companies to make their work-life easier.
It’s all about the benefits of using this app and what makes Slack so special compared to other apps.
Hubspot: What is Hubspot?
This video is a good case study for startups trying to promote their products and services.
When you try to explain your product to an audience, it’s hard to put everything in one word. That’s when this video marketing campaign comes into play!
It gives a short and effective summary of Hubspot’s key features and how you can use them to increase your business productivity.
Google Earth: Homeward Bound
Google Earth is a program where you can explore the world in 3D. It’s very helpful if you want to travel or be curious about other parts of the planet.
The Homeward Bound video shows us how a father and son travels from their home country across continents to reach their final destination- Home!
Volvo Trucks: The Epic Split
Volvo Trucks has always been a leading manufacturer of heavy and industrial vehicles. And to reach their target audience, they created The Epic Split video campaign. It’s been one of the most viewed social media videos ever, with over 25 million views on YouTube.
The campaign shows us how Volvo Trucks equipment is used in real life by professional truck drivers. Therefore, it can help you stay safe and get the job done efficiently.
Future Trends of Video Marketing
Video Marketing is here to stay! To get maximum profit from your video marketing strategy, you should always consider the current trends and stay ahead of your competitors.
Also, try to divert from the usual path that most businesses take – be unique. It may not be easy at first, but it will pay off in the long run.
Social videos are getting more viral than ever before. Thanks to the many social media channels that continue to arise, we can now share videos with hundreds of people in just a matter of seconds.
You’ll also find platforms such as Yalantis.com leveraging the current remote working trend to improve employee engagement and foster effective workplace communication.
Video marketing is one of the most effective ways to increase brand awareness and promote your business, product, or service. The key to a successful campaign is creating good videos and promoting them the right way.
There are many ways to promote your videos. But keep in mind not all of them will be beneficial for your brand or business. You’ll have to experiment and see which one works best for you!